URBAN NEMESIA
Sunpeddle is a collection of revolutionary, compact Nemesia hybrids that produce a spectacular show of flowers and a wonderful scent in every garden and on every balcony, making gardening even more enjoyable for the modern consumer! The varieties in the Sunpeddle range flower very early in the season and have a naturally compact growth habit. Sunpeddle nemesias originate from South Africa, where they grow on sandy flats.
The original Sunpeddle series consists of revolutionary, compact Nemesia, which have a lovely scent. Nemesia is a genus of annuals, perennials, and sub-shrubs which are native to sandy coasts or disturbed ground in South Africa. These strong and healthy plants are suitable for almost every climate. They can be used as a patio plant, in balcony boxes, hanging baskets, and also as a bedding plant.
There are five Sunpeddle varieties. The Sunpeddle White Perfume which is lovely vanilla scented. The Sunpeddle Painted Rose (Deep berry colored flowers with buttery yellow centers). Sunpeddle Red, Sunpeddle Yellow White (NEW) and Sunpeddle Blue Rose (NEW). These are the varieties on the market today but there will be more exciting colors and scents soon!
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marketing concepts and exhibition participation. Spread The Word!
MNP / Suntory, “Pioneers and trendsetters in breeding, selecting, marketing and licensing of innovative and superior quality (bedding) plants.” MNP / Suntory (the Netherlands) introduces new plants and varieties from the Japanese breeder Suntory Flowers Ltd., among others, onto the European ornamental horticultural market. MNP / Suntory has several selection specialists, who all have in-depth knowledge of the European horticultural market. Together they select plants and varieties that suit this market perfectly. They are tested extensively at several testing locations. Next to that MNP / Suntory carries out market research for every variety, which is very important for "positioning" the product. They think about "product naming" and branding (logo, labels, pots, leaflets, website, etc.). Growers pay a license fee for Suntory® genetics. MNP / Suntory recoups this license fee to its business partners by creating marketing concepts, arranging free publicity and PR, safeguarding plant quality, etc.
